This establishes the Hydro name as the corporate umbrella under which all Hydro communication including products and initiatives – internal and external – are created and communicated.

Exceptions are the endorsed brands Sapa, Technal and WICONA. (See chapter about Sub-brands.)

Level 1 – Hydro master brand

The master brand establishes Hydro as the corporate umbrella under which all Hydro communication including products and initiatives – internal and external – are created and communicated.

Level 2 – Business area

The business areas represents key operating areas and the main markets Hydro operate in. Business areas are not branded, but only identified as generic descriptors under the master brand.

Level 3 – ‘Go-to-market’ brands

The ‘go-to-market’ brands are meant to showcase our two strong portfolios, the aluminium offering and the energy offering, and can be branded with own logos.

Level 4 – Fully owned brands - endorsed by Hydro

These exceptions are individual brands allowed because they are needed to serve a specific market. Endorsed brands have a separate logo and visual identity but are endorsed by the Hydro master brand.

Level 5 – Product brands

Products and solutions are the revenue drivers of the organization and have the most visible presence in the market place. Naming of products and solutions should follow a systematic process to ensure efficiency and consistency and to support the master brand.

Level 6 – Products, product lines and trademarks

Products and solutions are the revenue drivers of the organization and have the most visible presence in the market place. Naming of products and solutions should follow a systematic process to ensure efficiency and consistency and to support the master brand.