Climate

Hydro bolder than Bond?

Anne-Lene Molland

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Hydro bolder than Bond?

We have the most ambitious climate goal of the entire global aluminium industry, and just green competitiveness is our «licence to operate».

Where James Bond has his «licence to kill», we have our «licence to operate». Can you see the resemblance between the agent’s determination and our ambition towards contributing to a low-carbon society?

We have the most ambitious climate goal of the entire global aluminium industry and green competitiveness is our «licence to operate».

Preparing for a low-emissions future

The Norwegian industry must prepare for a low-emissions future. That’s why the Government’s expert committee on green competitiveness is continuously talking with the industry. That’s how they ensure companies are contributing to the transition of green competitiveness.

Our contribution to how the low-carbon society can be attained, requires both determination and braveness. These skills are often linked to the world’s most famous agent: James Bond. Unlike Bond, our EVP of Energy and Corporate Business Development, Arvid Moss, doesn’t need a helicopter or an Aston Martin to get attention, but there are other similarities between Moss and Bond. Moss is determinate and brave when he answers to how we can attain the low-carbon society.

– Hydro has the most ambitious climate goal within the global aluminium industry and green competitiveness. In a lifecycle perspective, we’ll be carbon neutral within 2020 – an ambitious goal when we look at the value chain of aluminium, says Moss.

It’s aluminium’s characteristics in the usage and recycling phase that makes the zero-goal possible.

Aluminium is the metal of the future

– We can contribute to making cars, buildings and many other products more climate friendly. We can recycle aluminium indefinitely without it losing its characteristics.

We want to invest in increasing the production in Norway, because the combination of hydropower and our electrolysis technology makes the world’s cleanest primary aluminium, says Moss.

Like Bond, we have been present for decades and the last has not been seen of either us.

– We have ”100 more years” as a slogan. We firmly believe in aluminium as the metal of the future and Norway as a world leader in this industry. We can’t see how the sun will set on the Norwegian refinery industry. What we do see is a new chapter that says: “to be continued”!

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